Ubisoft and Genba Digital partner on new way to secure digital game transactions

With digital game sales and microtransactions on the rise, it’s more important than ever for publishers to make sure that their games are being sold in a fair and accurate way. Ubisoft is taking that one step further with its partnership with Genba Digital, the developer behind the Genba logistics platform for publishers and online retailers.

The two companies collaborated on a new method of selling games online called the Silent Key Activation process. It adds another layer of protection between Ubisoft and customers when it comes to the distribution of the company’s game codes. Here’s how it works: When you buy the digital version of a Ubisoft game online, the store will ask to enter your Uplay credentials instead of receiving a code. Once Genba’s system verifies that ID, it’ll automatically activate the game on your Uplay account.