Ivory Tower studio, the maker of The Crew
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Ubisoft acquires the studio that made The Crew racing game

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Ubisoft has purchased French game studio Ivory Tower, the maker of The Crew racing game.

The price of the deal wasn’t disclosed. The founders of Ivory Tower came up with the idea for the open-world racing game almost a decade ago. They created a studio in Lyon, France, and convinced Ubisoft to publish the game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.