The United Kingdom is celebrating its unicorns with an ever-changing statue.

U.K.’s tech unicorns honored with ever-changing statue in NYC

The United Kingdom is honoring its unicorns — or startups with a valuation above $1 billion — with its Ever-Changing Statue in New York City.

The U.K. government’s GREAT Britain and Northern Ireland campaign unveiled The Ever-Changing Statue, a unique 3D-hologram installation that showcases the U.K.’s status as the third-largest tech investment destination globally.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.