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Twitter: Here’s who won the attention war at E3 2019

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Electronic Entertainment Expo (E3) drew more than 66,000 people to the Los Angeles Convention Center last week. But the real battle for attention happens on social media, where the goal is to steal the minds of millions of gamers around the world.

Twitter measured the activity on its social network and found that people tweeted the most about Nintendo (@NintendoAmerica), Xbox Studios (@Xbox), Sony Interactive Entertainment, (@Playstation), Square Enix (@SquareEnix), and Bethesda (@Bethesda).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.