Twitch, MLG.TV e-sports rival Azubu secures $34.5M in latest funding round

An e-sports site just got a big chunk of change to help it take over the rapidly growing competitive-gaming scene.

Azubu, an e-sports site founded in 2012 that focuses on broadcasting events, has secured a $34.5 million funding round. Investment company Sapinda Group is raising the cash in exchange for equity in the video platform. E-sports is a growing market sector that attracts millions of young viewers. Sites like Twitch and Major League Gaming’s MLG.TV have forged strong partnerships with advertisers, and now Azubu is aiming to get in on that action.