Twitch locks down rights to manage Team Liquid sponsorships

Twitch hosts some of the most popular video content on the internet, but it doesn’t own much of it. That’s a challenge for the livestreaming platform as it attempts to make deals with brands and sponsors. But the company is aiming to directly address that by signing a partnership with esports organization Team Liquid.

Team Liquid is one of the biggest groups in esports. It has pros competing hits such as League of Legends, Dota 2, and Rainbow Six: Siege. The competitors are often a huge drawn for viewers on Twitch. Team Liquid stars stream their practices and casual play to tens of thousands of people.