For Twitch, 2019 is all about the growth of ‘Just Chatting’ streams

Twitch is still the primary destination for live gaming video for most people. But the company is no longer laser-focused on just games. And that’s good because it is seeing more growth outside of those traditional categories, according to data-tracking firm SullyGnome and broadcasting services provider StreamElements. The “Just Chatting” category on Twitch has grown consistently throughout the last 12 months.

This is indicative of a platform that is expanding beyond its core audience.