Twitch has a huge, highly engaged audience — and it craves more

SAN FRANCISCO — Amazon bought Twitch for $970 million for its 60 million viewers, but the livestreaming company is already considering its next 55 million.

People who tune into the video site spend an average of 106 minutes per session watching video, according to Twitch senior vice president of sales Kym Nelson during a talk today at the GamesBeat 2014 conference. That’s a timespan longer than many Hollywood movies, and that level of engagement is attracting marketers who want to reach the young, game-savvy audience. While Twitch is happy serving that audience, Nelson explained that some of the company’s recent moves are about expanding Twitch’s appeal.