Twitch sets new engagement record with 1.7 billion hours watched in November

A huge audience turned to Twitch to get more of their entertainment in November, according to data from Arsenal.gg — as pointed out by a StreamElements analysis. Viewers watched nearly 1.7 billion hours of Twitch content during the month. That is up slightly over October. Facebook Gaming’s video viewership more than doubled year over year, though this comes with the caveat that Facebook has made dubious claims in the past about the size of its video audience.

While gaming is still the core of Twitch’s business, the platform is growing by expanding its appeal. You can see the success of that reflected in the rising popularity of the Just Chatting category. That was the No. 1 segment with 228 million hours watched in November, which is up 246% year over year.