TV ad impressions drop nearly 27% for gaming brands

Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period. Nintendo continues to lead, but PlayStation is gaining steam; together, the two brands account for over 75% of the industry’s TV ad impressions.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.