Transformers: Heavy Metal is coming from Niantic and Hasbro.

Transformers: Heavy Metal is a real-world AR mobile game from Niantic and Hasbro

Niantic and Hasbro have partnered to make the real-world augmented reality mobile game Transformers: Heavy Metal. It’s yet another location-based game along the lines of Niantic’s Ingress, Pokémon Go, and Harry Potter: Wizards Unite mobile games.

Very Very Spaceship is leading game development, and Tomy is Niantic’s publishing partner in Japan. The game brings Optimus Prime and Bumblebee to life in the real world through the Niantic Lightship platform, which overlays animated characters in the real world.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.