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Trail launches platform for zero-friction games on the browser

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Trail is unveiling tools and a platform that make it easy for developers to create high-quality games that run in a browser.

It’s all in the name of reducing friction, or barriers that get in the way of making gaming convenient and easy for the masses. It’s one of many companies that are making games that will appeal to billions of players, particularly those that aren’t hardcore gamers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.