Toya is making games for girls on Roblox, and it's address self-esteem and body
Toya is making games for girls on Roblox, and it's address self-esteem and body image
Categories

Toya and Dove design Roblox game to foster girls’ self esteem

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Toya is a female-led games studio dedicated to growing girls’ self-esteem and body image. And today it is partnering with Dove to launch a game reflecting its ideals on Roblox.

The Tel Aviv, Israel-based company said Super U Story is the first Roblox game to address unrealistic beauty ideals, especially on social media. It is now in beta and available to play for free with zero in-game purchases.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.