Todaself lets app developers launch and monitor ad campaigns with self-service platform

Israeli mobile-ad network Todacell has launched a self-service mobile-ad platform that allows app developers and advertisers to launch ad campaigns in a matter of minutes. They can also continuously monitor them and optimize the ads for audience and geography.

The Tel Aviv company is moving into a crowded market, but it says it has created Todaself as a self-service tool that app developers and direct marketers can use to tailor campaigns that can be viewed by more than 250 million consumers via its ad network. In the past, the optimization technology was available only to Todacell’s largest multinational clients. But it’s more important than ever that ads be precisely targeted to the right users as overall mobile-marketing costs rise.