Game livestreaming site Twitch will only have one short commercial tomorrow for people who view the site between 9 a.m. and 9 p.m. Pacific time thanks to Sony Computer Entertainment.
The one-time ad Twitch viewers will see tomorrow.
The company is introducing a new advertising product that enables brands to pay for an ad-free experience across all of Twitch.tv. Instead of commercials, Twitch will show one short video explaining that Sony is sponsoring the site for a day followed by a preroll video extolling the features of the PlayStation 4 next-gen console.
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GamesBeat