Who creates characters like this from the apocalypse?
Who creates characters like this from the apocalypse?
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Tim Willits interview: Rage 2 gets crazier with an injection of Just Cause and Mad Max

  • Posted byby Dean Takahashi
  • Updated
  • 17 min

I’d like to meet the artists at Avalanche Studios who came up with the crazy art of Rage 2. I can guarantee you that they’re nuts, because they have created a postapocalyptic world that is even more insane than the one from one of their prior projects, Mad Max. You have to wonder how they had the imagination to create Rage 2, at least until you meet Tim Willits.

Willits is the studio director at id Software, and he commanded them to honor one of his pillars for the game by writing on a whiteboard: “More crazy than Rage.” And that’s how id Software wound up with a game that has a far different tone from its prior games like Wolfenstein, Doom, Quake, and even the original Rage from 2011.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.