This new ultrasound touchless gesturing tech lets you control your Android phone like Xbox Kinect

Leap Motion, watch out.

An Oslo, Norway-based startup, Elliptic Labs, has launched a software development kit and hardware proof-of-concept of a new way of controlling your smartphone or tablet — with simple touchless gestures. The company says it has major Asian smartphone manufacturers onboard for shipping products next year, is demoing the product at CEATEC in Tokyo today, and is already playing Fruit Ninja and Subway Surfer on an Android phone as if it was an Xbox Kinect game.