The video game business is an expensive and risky hit-driven market. But live-service games are altering this dynamic. Instead of trying to hit a home run with a massive blockbuster, companies are trying to build platforms that people will come back to for months or years.
Ubisoft, for example, has explicitly said that it doesn’t want to make game products anymore — it wants to make platforms. It has seen success doing that with Rainbow Six: Siege, and it has emulated that with For Honor and The Division.
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