Thirdverse, Japan’s virtual reality gaming firm, announced it will make a new social VR game Hello Kitty Skyland.
Made in collaboration with Sanrio, the Thirdverse-developed game is scheduled for an early access release at the end of 2025. In conjunction, applications for its creator program—aimed at building and energizing the fandom community—are also now open.
Hello Kitty Skyland is a social VR game set in a virtual world called Skyland where Sanrio characters live. Players from around the world can gather to enjoy a variety of activities and interactions unlike anything seen before in Hello Kitty games.
In addition to immersive encounters with Sanrio characters in VR, the game offers multiplayer experiences that make full use of VR hand controls, as well as features such as item crafting and customization of both personal space and avatar, delivering the unique appeal of VR. Through extensive customization, cooperation, and competition, players can enjoy a diverse range of experiences.
Two avatars for self-expression
In this game, players have access to two distinct avatar styles and can freely switch between them. The humanoid style offers extensive customization and dress-up options, allowing players to express their individuality within the world.
The other style is designed for moving freely throughout Skyland, enabling dynamic and intuitive VR actions unique to the medium. This style is an original player avatar created under the design concept supervised by Sanrio.
By seamlessly switching between these two styles, players can fully enjoy both communication and action within Skyland.
Masaru Ohnogi, CEO and the executive producer of this project, previously served as the producer of the avatar communication service TinierMe, which gained over 5 million users—especially among teenage girls in North America. Now, leveraging that experience, he is bringing the world of Hello Kitty to life in a highly immersive VR environment, evolving the stage from PC to a next-generation virtual space.
The free-to-play game will debut on Meta Quest and other major VR platforms.
Thirdverse is a XR game studio with a vision to create a new virtual world where one billion people can live. With development bases in Japan and San Francisco, the studio is committed to delivering immersive XR gaming experiences to a global audience.