The Void CEO: Star Wars can make VR accessible

As CEO of The Void, Cliff Plumer has to think big. Virtual reality fans are dishing out money for PC-based and mobile-based VR systems. But The Void is making location-based VR experiences must create a much bigger impression, since consumers will be paying for that experience in places such as theme parks.

The Void created the Ghostbusters: Dimension VR experience at the Madame Tussaud’s wax museum in New York. Tickets cost $53, and for that price, consumers get tetherless VR, 3D audio, motion sensors, and other kinds of feedback that attempt to immerse you in the world of Ghostbusters. The fans put on VR headsets attached to backpacks and then hunt ghosts with a proton gun in their hands. Plumer believes these extras will help make it more realistic and will help distinguish The Void’s products from low-end VR.