The ‘Vive Fitness Guy’ founds ATG Studios for VR health experiences

Earlier this week, Upload reported the story of Tim Donahey. He has become a minor celebrity in the virtual reality community after he posted the results of his 50-day VR exercise challenge to Reddit with the moniker of “Vive Fitness Guy.” Donahey was able to lose about 15 pounds simply by playing a variety of cardio-intensive VR games in his HTC Vive headset while wearing a weighted vest. Encouraged by the results, and the positive response from around the industry, Donahey announced that he’s starting a VR content studio that will create exercise-focused experiences.

“We’re calling it ATG Studios,” Donahey said in an interview with UploadVR. The company consists of four people — Donahey, a cofounder, and two coders — and its headquarters is in Columbus, Ohio. ATG, in this case, stands for “Ass to Grass,” a common term in the personal training community.