Influencer panel: Amber Osborne (left) of Meshfire, Lou Fasulo of King/Z2, and JC Connors of Amazon.
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The smart way to approach mobile game influencers

  • Posted byby Dean Takahashi
  • Updated
  • 23 min

GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle (see part one here). At each event, we discussed the rise of influencers and their impact on marketing in the $34 billion mobile gaming market.

The cost of user acquisition and the difficulty of game discovery in a sea of releases on the app stores is forcing companies to reassess their marketing tactics. And influencers such as YouTubers and Twitch streamers have become a critical resource for drawing attention to mobile games, as noted in our Gaming Culture 2016 report by VB Insight’s Stewart Rogers. Influencers is a topic that we’ll discuss at our GamesBeat 2016 event.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.