The Sims 4 bosses talk about 'Playing with Life' at GamesBeat 2014

We’re pleased to announce today more must-see speakers for GamesBeat 2014, our game-industry conference that takes place Sept. 15 and Sept. 16 at the Parc 55 Wyndham Hotel in San Francisco.

Our next speakers are a dynamic duo: Lucy Bradshaw, the senior vice president of the Maxis label at Electronic Arts; and Rachel Franklin, the general manager of The Sims Studio at EA. Their fireside chat is “Playing With Life: A Conversation With Lucy Bradshaw and Rachel Franklin.”