The scenery of the PlayStation 4 launch (photo gallery)

Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech. Join now and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).

Video game console launches are rare events, so companies like Sony try to make them into memorable spectacles. The PlayStation 4 launch in New York was orchestrated to be just that. The event will certainly go down as a once-in-a-lifetime event for Joey Chiu, a Brooklyn resident who was first in line to get a box from Sony game chief Andrew House on Thursday at midnight.

Here are our photos from Sony’s launch of the PlayStation 4. Sony put on quite a show at the Standard High Line Hotel in Manhattan. We hope you enjoy them.