The Sandbox has teamed up with Bruce Lee Enterprises.
The Sandbox has teamed up with Bruce Lee Enterprises.
Categories

The Sandbox unveils multi-year partnership with Bruce Lee Enterprises

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Sandbox, a Web3 Lego-like virtual world, announced a multi-year partnership with Bruce Lee Enterprises for Bruce Lee’s return to the “metaverse.”

Bruce Lee will enter The Sandbox through a multi-year partnership, beginning with his debut in AdventureWorld: The Wildlands, a new themed neighborhood launching during Alpha Season 5.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.