The rise and fall of Nintendo’s Miitomo: Massive downloads don’t mean success

As we outlined in our previous post in April, Nintendo’s first mobile app, Miitomo, debuted and quickly shot to the No. 1 rank on both the iOS and Android app stores. The big question is how has the game fared over time? Over a month has passed since its launch, so let’s take a look.

The benchmark: King and Supercell

King, the maker of Candy Crush Saga, and Supercell, the maker of Clash of Clans, are two of the world’s top mobile game developers. Both are best in class when it comes product launches. We were curious to see how Nintendo would stack up against the mobile veterans, so we pulled data from SurveyMonkey Intelligence comparing Miitomo to Candy Crush Jelly Saga and Clash Royale, the two latest titles from King and Supercell.