Apple Search Ads are on the rise.
Apple Search Ads are on the rise.
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The giants of adtech are facing challengers in the privacy era | Singular

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

In the new era of mobile marketing, the giants of adtech are seeing their dominance challenged more than ever before, according to a new report by marketing measurement firm Singular.

The Singular ROI 2023 report said we’re in a new privacy-centric era for return-on-investment for ad spending. Meta and Google still rank near the top, but the giants of adtech are being challenged by relatively tiny networks like Moloco, Mistplay, and Blind Ferret. Apple Search Ads is also on the rise, the report said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.