Ellen Lyse Einarsen is vice president of interactive at The Future Group, maker of the Lost In Time game show.
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The Future Group changes both game shows and live events with mixed reality

  • Posted byby Dean Takahashi
  • Updated
  • 15 min

Game shows have been losing younger audiences for some time. The Future Group wants to change that by making game shows more interactive with mixed reality technology.

The Oslo, Norway-based startup — which raised $20 million in venture funding — teamed up with FremantleMedia (maker of the Idol TV shows) to create Lost in Time, a new game show that uses The Future Group’s Interactive Mixed Reality (IMR) on both TV and mobile devices.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.