Ubisoft CEO Yves Guillemot at E3 2018.

The DeanBeat: What to expect at E3

The rites of spring are upon us again with the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles that starts on Saturday and runs through Thursday. I’ve shared my tips for surviving E3, but now I’ve got to think about the really big things that we’ll be expecting to beginning Saturday with EA Play in Hollywood.

People like to predict that E3 is going to die, but I don’t see it going away, even though the Entertainment Software Association has a new leader (Stanley Pierre-Louis) after the departure of longtime chief Mike Gallagher, and even though Sony, Electronic Arts, and Activision are no longer showing games on the floor. It’s still the place to find the next generation of cool gaming experiences, and it will be the place that we’ll get a chance to discover or play dozens of games that will come out in the future.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.