Reggie Fils-Aimé was president and chief operating officer of Nintendo of America.

The DeanBeat: Wandering the game industry with Reggie Fils-Aimé

Years ago, I used to speak with Reggie Fils-Aimé on a regular basis. He obliterated me once while playing Wii Sports Tennis during a live event. And he retired after 15 years at Nintendo of America, ending his tenure as president and chief operating officer in 2019.

But the Regginator has returned as the author of a new book, Disrupting the Game, and he spoke with Gamertag Radio cofounder Danny Peña at our recent GamesBeat Summit. During the summit, I was able to hang out with Fils-Aimé at a couple of dinners and discuss a lot of topics with him. I read the book, and I highly recommend it as a different kind of memoir and business advice book. After reading it, I lament the fact that we don’t really have a similar figure in gaming leadership today.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.