Lara Croft in Shadow of the Tomb Raider.

The DeanBeat: The crazy sanity of the Square Enix and Embracer Group deal

Why am I seeking logic or sanity here?” I asked myself. “There hasn’t been any so far.” — Endymion, by Dan Simmons, 1996.

I happen to be reading Dan Simmons’ science fiction novel Endymion, and that line immediately struck me when I heard about The Embracer Group buying all of Square Enix‘s Western game studios for $300 million this week.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.