Jackson Munsell, Brandon LaRouche and Alex Balfanz grew up in very different places. But they’re converging on San Jose, Calif., this weekend as developers of games in the world of Roblox, the blocky virtual world that is a cousin of Lego and Minecraft.
These teenagers have grown up with Roblox, a place where young developers (both boys and, increasingly, girls) can create their own games and make “robux,” or in-game currency from them. And as the online world surpasses 56 million monthly active users (up from 30 million in December), those young developers are finding they can make enough money — converting robux into real money — to pay for college and more. The players engage with Roblox for 496 million hours a month. User-generated content (UGC) is thriving, and these teens and Roblox itself are riding the wave.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.