The DeanBeat: Nintendo aims for the gaps in the game business with the Switch

The Nintendo Switch revelation video was only three minutes long, but it gave us all a lot to talk about. To me, it seemed like Nintendo was going after the gaps in the game business and the seams between product categories and audiences. It has a modular design for the console and the controller, which allows it to be adapted to new use cases.

It was no surprise that the company went with a hybrid home console and portable tablet because that is part of the original vision that it failed to execute with the Wii U, which had a tablet that only worked in range of the console. Nintendo sees a part of the market between console owners and mobile device players that it can go after, as many players are torn between home play and mobile play. In this case, you can take the same machine and the same game and continue playing it wherever you are. Those of us on busy schedules might actually have a chance to finish a game, while in transit or at home.