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The DeanBeat: Let the shooter wars begin

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

It’s that time of year when Battlefield and Call of Duty go to war. Both sides are about to make a lot of noise about why their shooter is better, and gamers will take sides in their own tribal rants.

For sure, the winner will be the best game. And gamers will be winners because they’re probably play both games. But marketing can make a difference as to whether or not this year’s games beat last year’s sales, and if one or the other comes out on top in the final accounting.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.