The DeanBeat: How Gamesys is pioneering real-money gambling on Facebook in the U.K.

When Facebook announced recently the first real-money gambling game on the social network in the United Kingdom, it was a big occasion because it opened up a potentially huge source of revenue. But few outside the immediate business had ever heard of Gamesys, a social casino and real-money gambling company in London, which earned the distinction of being the first company to pioneer online wagering on Facebook.

Real-money gambling could generate considerable revenue for Facebook and other social gaming companies as regulations loosen around the world. So Gamesys hopes to have the jump on big companies from Zynga to PKR (makers of online poker) as it conducts its first real experiment with gambling with Facebook’s audience in the U.K.