The annual ritual of sacrifice that addles the brains of game journalists around the world is at hand. The Electronic Entertainment Expo (E3), the big game trade show in Los Angeles, gets started on Saturday and runs all next week. I’ll be going, making use of as many of my tips for survival as I can, in search of the next generation of cool gaming experiences.
Many of them, I fear, have already been revealed. That helps me plan my week, but it stings a little because, like everybody else, I really want to be surprised by what I find at E3. For the 200 companies showing off more than 3,250 products, it’s going to be a big battle for attention. Not just for the 50,000 professionals and 15,000 consumers attending, but for the 2.6 billion gamers around the world who are going to be watching E3 from afar, said Mike Gallagher, CEO of the Entertainment Software Association (which puts on E3), in an interview.
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