EA Play 2017

The DeanBeat: E3 is back with dozens of games we’ll want to play

The annual ritual of sacrifice that addles the brains of game journalists around the world is at hand. The Electronic Entertainment Expo (E3), the big game trade show in Los Angeles, gets started on Saturday and runs all next week. I’ll be going, making use of as many of my tips for survival as I can, in search of the next generation of cool gaming experiences.

Many of them, I fear, have already been revealed. That helps me plan my week, but it stings a little because, like everybody else, I really want to be surprised by what I find at E3. For the 200 companies showing off more than 3,250 products, it’s going to be a big battle for attention. Not just for the 50,000 professionals and 15,000 consumers attending, but for the 2.6 billion gamers around the world who are going to be watching E3 from afar, said Mike Gallagher, CEO of the Entertainment Software Association (which puts on E3), in an interview.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.