Over 25 years, Blizzard has demonstrated a knack for creating outstanding video game franchises. I have seen time and again the company keeps coming up with amazing hits based on new intellectual properties. It is the model for others to copy, and, as part of Activision Blizzard since 2008, it has made the transition into the modern video game era.
And it is doing it again with Overwatch, the third-person shooter game that pits a team of six players against another team in multiplayer mayhem. Activision Blizzard announced that Overwatch reached more than 7 million players in its first week on the consoles and the PC. Analysts have pointed out that this is not the same thing as selling 7 million games in the first week, as players can share disks and places like game rooms in Korea allow players to avoid paying full price. But in any case, that’s a lot of players.

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