Categories Posted inin Business The data that pays: What really fuels game monetization (VB Live) Posted byby GamesBeat June 3, 2016 Updated June 19, 2025 3 min Share this article twitter facebook linkedin bluesky Find out how free-to-play games like Angry Birds 2, Star Wars: Galaxy of Heroes and Song of Pan use these essential data metrics to maximize engagement, boost monetization, and increase retention by up to 66 percent. Missed it? Access this VB Live event on demand right here. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. Join now → Sign in to your account.