When it comes to mobile app KPIs, what developers value most is one thing; what they use most is another. Sound like a recipe for self-destruction? That’s just one of the unforeseen results revealed in VB Insight’s recent webinar highlighting its Mobile App Analytics Report. The report looked at close to 1,500 developers and publishers, over 2 million apps, and over a billion monthly active users.
In case you missed the webinar, we thought we’d share some of the compelling takeaways that are now helping app developers and publishers make important decisions on exactly what KPIs to measure, and what tools to use to measure them.
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