Terminator and Gronk roll over Paper Mario, Tom Clancy, & the UFC in February’s game ads

It was a slow month in terms of spending for the mobile and video game industry, but that didn’t slow fan engagement with the industry’s ads. Spending only $37 million over the last 30 days, gaming brands have generated 43.8 million online views, 245,000 social actions and 324,000 searches through 3.5 billion TV impressions. Although Machine Zone was the clear winner over the past month, Nintendo also had an impressive run.

GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending their ad dollars and which are generating the most digital response. Below are or the top five most-engaging gaming industry brands over the last 30 days.