Tenor lets developers put GIFs into augmented reality apps and games

Tenor is announcing a software development kit (SDK) for Unity and Apple’s ARKit developers, enabling them to integrate animated GIFs into augmented reality apps and games.

With Tenor’s SDK, it becomes easier to search for and share GIFs, the repetitive animations that usually convey something funny. GIFs are decades old, but they’re more popular than ever on mobile devices, where (slightly) moving images can convey a lot more than words. Tenor has made it easy to search for and share GIFs, and now it’s making it easy to insert them into augmented reality apps, which use glasses or smartphones to overlay graphics and animations on top of the real world.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.