Tenor is announcing a software development kit (SDK) for Unity and Apple’s ARKit developers, enabling them to integrate animated GIFs into augmented reality apps and games.
With Tenor’s SDK, it becomes easier to search for and share GIFs, the repetitive animations that usually convey something funny. GIFs are decades old, but they’re more popular than ever on mobile devices, where (slightly) moving images can convey a lot more than words. Tenor has made it easy to search for and share GIFs, and now it’s making it easy to insert them into augmented reality apps, which use glasses or smartphones to overlay graphics and animations on top of the real world.
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