Duck Duck is a fast, chaotic social game on Roblox where geese chase ducks, ducks avoid geese, and the last duck standing wins. Players earn Bread through matches, quests, and achievements, then spend it on 300+ unlockable, tradeable accessories with billions of unique combinations to customize their duck.
Duck Duck breaks from many Roblox conventions by replacing platform avatars with fully original characters, a bespoke progression system, player trading, and over 300 unlockable cosmetics. The result feels closer to a premium indie multiplayer game than a traditional Roblox experience.
Duck Duck arrives as Roblox shifts its platform priorities toward novel games with strong long-term retention and away from short-lived “brain rot” and hyper-casual experiences. Wonder Works built Duck Duck for this shift with more feature-complete launch than the studio’s past titles, an original IP with no comp on the platform, and live-ops designed to retain players for months.
Duck Duck is Wonder Works’ first original IP in over two years. The studio’s breakout hit SpongeBob Tower Defense is the #1 highest-earning licensed game on Roblox with over 672 million visits. New content is expected to ship every Friday, continuing the studio’s signature weekly live-ops cadence.
“SpongeBob Tower Defense proved we could take an iconic brand and build something players actually wanted to come back to every week. Duck Duck is different. Duck Duck is the game where we stopped borrowing someone else’s world and built one of our own,” said Zach Letter, CEO of Wonder Works Studio, in a press release.”
“It looks and feels like a game you’d expect to buy on Steam, but it’s free, it’s on Roblox, and it replaces the standard Roblox avatar with a custom duck that players can shape, collect for, and make unmistakably theirs. To me, that’s where Roblox is heading: not just bigger trends, but stronger identities. Games that feel like worlds. Games players want to belong to. Duck Duck is our bet on that future.”
Founded in 2019 in Arlington, Texas, by Zach Letter and Megan Letter, Wonder Works Studio is one of Roblox’s leading game development studios. With 20+ years of combined gaming and entertainment industry experience, the founders built a studio designed to bring any IP to life at scale. Featured in Forbes, Bloomberg, CNBC, and NPR, Wonder Works has become the go-to partner for IP owners seeking a meaningful, long-term presence on Roblox.