TCL, one of the world’s biggest consumer electronics brands, introduced its flagship TCL X11L SQD-Mini LED Series.
Engineered for performance, the X11L Series combines new SQD-Mini LED display technology, premium audio technology, and design to deliver a home theater experience.
The TCL products introduced at CES 2026 show off new AI processing for TVs.
The X11L has a new 26-bit backlight controller, significantly improved for 2026. This is alongside the enhanced Halo Control System with a further minimized Micro OD, shadowless uniform light supports, and new shadow detail optimization, resulting in an all-new level of Precise Dimming that produces even deeper black.
TCL has also upgraded to the new TSR AI Processor. This TCL Super Resolution AI processor ensures accuracy in every area by leveraging enhanced AI color, AI contrast, AI clarity, AI motion, AI upscaling, and AI sound.
Natural interactive AI
Furthermore, X11L offers Gemini for Google TV. The integration of Google TV with Gemini makes TV control conversational and more natural. Users can ask Gemini to help them discover their next favorite show, find videos to explore their curiosity and simplify everyday routines, making the latest TCL TV even more helpful.
The new X11L flagship series also features TCL’s new Deep Color System with Super Quantum Dots, the CSOT UltraColor Filter, and the advanced Color Purity Algorithm, achieving 100% of BT2020 color with exceptional accuracy and consistency.
It also features an enhanced Halo Control System with incredible levels of discrete dimming zones and peak brightness, delivering deeper blacks than ever before, brilliant specular highlights, fine shadow detail, and virtually no blooming.
“The industry has spent years debating which compromise is better: OLED’s darkness or LED’s brightness. The X11L ends that debate by harnessing 20,000 dimming zones and 10,000 peak nits to deliver both simultaneously,” said Chris Hamdorf, EVP of TCL North America, in a statement. “As the US TV industry’s fastest growing TV brand, top selling Mini-LED brand, and the number one brand in XXL models (97-inch and above), TCL is now changing the game with new display innovation in our X11L. We didn’t just move the goalpost; we built a whole new stadium.”
Growing market share
Since TCL entered the North American market, the brand has focused on being on the forefront of display technology.
TCL introduced the world’s first big-screen QLED TV, the world’s first Mini LED TV and just last year, its own Precise Dimming QD-Mini LED TV with the incredible Halo Control System.
In 2026, starting with the X11L, TCL will set a new standard for premium television and lead the industry once again with its new SQD-Mini LED display technology. SQD-Mini LED offers more consistently accurate 100% of BT2020 color but also reinvests in the product to give consumers more, adding more discrete dimming zones to achieve all-new levels of peak brightness, and deep black levels.
At the heart of TCL’s new SQD-Mini LED technology is the advanced CSOT WHVA 2.0 Ultra Panel. The W is for Wide Color Viewing Angle, HVA provides High Static Contrast (up to 7,000:1), Ultra adds the unique ZeroBorder and an Anti-Reflective Layer that helps increase contrast, and 2.0 is for the new TCL Deep Color System – a three part system with Super Quantum Dots, the CSOT UltraColor Filter, and the Advanced Color Purity Algorithm.
New TCL deep color system
SQD Mini-LED achieves 100% of BT2020 color, minimizing color artifacts such as “Color Crosstalk,” otherwise known as “Color Blooming” which can happen with RGB-Mini LED TV technology.
While providing ultimate color, the X11L Series also incorporates up to 20,000 discrete dimming zones – more than three times the premium TCL QM9K – to create unprecedented black levels for ultimate contrast. In addition, X11L includes up to 10,000 peak nits brightness, the maximum brightness for HDR rendering. This creates brilliant specular highlights for the highest possible level of HDR impact, ensuring stunning picture quality in virtually any room lighting.
Ultimate AI processing
Because great hardware needs great processing, X11L steps up to the new 26-bit backlight controller, that’s significantly improved for 2026. This is alongside the enhanced Halo Control System with a further minimized Micro OD, shadowless uniform light supports, and new shadow detail optimization, resulting in an all-new level of Precise Dimming that produces even deeper black levels for an accurate and lifelike picture.
TCL has also upgraded to the new TSR AI Processor. This TCL Super Resolution AI processor ensures accuracy in every area by leveraging enhanced AI color, AI contrast, AI clarity, AI motion, AI upscaling, and AI sound.
Natural interactive AI
Furthermore, X11L offers Gemini for Google TV. The integration of Google TV with Gemini makes TV control conversational and more natural. Users can ask Gemini to help them discover their next favorite show, find videos to explore their curiosity and simplify everyday routines, making the latest TCL TV even more helpful.
Audio by Bang & Olufsen, and Expandable Home Theater Audio System
For great sound, worthy of the great picture, TCL includes Audio by Bang & Olufsen. The sound is incredibly clear and accurate, due to enhanced treble, midrange, mid-bass, dialog and soundstage, but TCL has gone a step further by creating an expandable home theater audio system. For the first time, consumers can add an optional wireless subwoofer, without having to buy an audio system or soundbar. If speakers are desired later to further elevate the audio experience, users can add two TCL Dolby Atmos FlexConnect speakers for rear surround, and an additional two as wide or side surrounds. The result will be a dome of incredible Dolby Atmos theater sound.
The Art of Television
All of X11L’s innovations are housed in a new elegant, UltraThin cabinet that is only 0.8” deep, and has a completely flat back, so it hangs on the wall like art. Plus, Art Mode and Art Gallery are included. Even with this UltraThin depth, the chassis is built-in, so installation is simple.
“2026 will be the year of extraordinary color, and SQD-Mini LED will set the bar high with maximum color, accurately, and more consistently,” said Scott Ramirez, Vice President of Product Marketing and Development, TCL North America. “X11L SQD-Mini LED is game changing technology, with rich, more consistent color, high brightness, and black levels never before seen on a Mini LED TV, for a new level of picture quality that is beyond expectation, and competition.”
Pricing & Availability
The largest X11L models are available for pre-order now.
· 75” Model: $7,000
· 85” Model: $8,000
· 98” Model: $10,000
TCL history
TCL was founded by Dongsheng Li in 1981. Originally, the company name takes the initials from “Telephone Communication Limited”. Today the group has become one of the world’s leading consumer electronics companies and semiconductor manufacturers.
TCL started to go global as early as 2004. With 130,000 employees worldwide, it expands to more than 160 global markets.
TCL continues expanding business to a wild range of consumer electronics, including TVs, mobile phones, refrigerators, washing machines, air conditioners, and smart health electrical appliances, etc.
In 2023, TCL smart screen bucked the market trend by recording a 6.2% year-on-year increase in shipment to 25.26 million sets. In 2025, TCL continues to set new benchmarks in the global display industry — ranking Top 2 in global TV shipments for the first half of year with 13.46 million units, marking a 7.6% year-on-year increase.
At CES 2026, TCL further expanded its portfolio with the groundbreaking TCL Note A1 NXTPAPER, an intelligent E-Note that redefines digital reading, writing and creativity through its innovative NXTPAPER Pure technology, a customized evolution specifically tailored for E-Notes, and powerful AI-driven productivity tools. It also launched TCL NXTPAPER 70 Pro smartphone, equipped with the premium NXTPAPER 4.0 technologies, delivering an all-day, full-scenario eye comfort viewing experience to all to meet the growing demands of ubiquitous digital use.