Nimrod Elias is the CEO of TapReason.
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TapReason uses A.I. to decide the magic moment to recommend an app

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

TapReason is coming out of stealth today with a unique twist on monetization. The company uses artificial intelligence to determine the “magic moment” to recommend an app or game to friends and colleagues.

The word-of-mouth recommendation platform from the Caesarea, Israel-based startup is a response to the problem of the growing ineffectiveness of advertising, either through saturation or ad blocking.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.