Tapjoy says gamers prefer free ad-based games over pay to play titles.
Tapjoy says gamers prefer free ad-based games over pay to play titles and in-app purchases.
Categories

Tapjoy says 50% of mobile gamers prefer free ad-based games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile ad and monetization firm Tapjoy says gamers prefer free ad-based games over pay to play titles and in-app purchases.

The company’s survey of more than 9,000 mobile gamers found that players prefer ad-supported games, according to Tapjoy’s Modern Mobile Gamer 2022 Report.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in