Tapjoy video
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Tapjoy improves monetization of mobile apps with actionable video ads

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Tapjoy is making it easier for game and app publishers to monetize their products with video ads and other rich media.

The company is formally launching its Tapjoy Rich Media and Tapjoy Video Plus platforms today that make it possible to more easily create and insert video ads into apps and games. User acquisition and monetization remain two of the largest challenges for app developers, and Tapjoy has been a significant force in using incentive-based advertising to address both.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.