Tapjoy launches Offerwall Plus to help mobile developers monetize better

Posted byby Dean Takahashi
February 7, 2017
Updated June 18, 2025
2 min

Tapjoy has unveiled a new version of its alternative offer monetization platform, dubbed Offerwall Plus. The platform has new customization, an improved user flow, and an enhanced graphical user interface.

It’s all aimed at helping mobile app and game developers make more money. Offers are special ads that are tailored for people who don’t want to spend money in an app or a game. If they agree to watch an ad or perform a task that an advertiser wants done, then the user gets an item that they would otherwise have to pay for.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.