Tapjoy has unveiled a new version of its alternative offer monetization platform, dubbed Offerwall Plus. The platform has new customization, an improved user flow, and an enhanced graphical user interface.
It’s all aimed at helping mobile app and game developers make more money. Offers are special ads that are tailored for people who don’t want to spend money in an app or a game. If they agree to watch an ad or perform a task that an advertiser wants done, then the user gets an item that they would otherwise have to pay for.
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GamesBeat