Tapjoy: If your in-game ad is intrusive, you're doing it wrong

SAN FRANCISCO — In-game ads are all terrible. They pull you out of the experience to show you something you probably don’t want — only that’s not necessarily true anymore, according to one of the companies figuring out the best practices for serving ads on the Web.

Developers can serve up ads that make them money while also simultaneously providing gamers with a positive experience, according to Tapjoy chief executive officer Steve Wadsworth at the GamesBeat 2014 conference today. Tapjoy is a mobile-ad company that provides marketing for a huge number of developers and publishers. Wadsworth says that the idea that in-game ads have to disrupt the player is only the case if you are doing things wrong.