Tapjoy hits a billion app installs.
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Tapjoy hits its billionth app install

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Marketing automation and monetization firm Tapjoy is celebrating its one billionth app install today. Because, you know, that’s a big number.

The San Francisco company said it recently delivered its one-billionth app install as part of its user acquisition advertising capabilities. It’s a sign of how big some of its customers and partners have become in the ever-expanding mobile-app economy.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.