Tapjoy claims mobile developers can use reward-based ads without losing any in-app-purchase revenue

At least one developer is finding that it can make more money by serving both in-app purchases and reward-based advertising to its players.

Moble advertising network Tapjoy and Fresh Deck Poker developer Idle Games released the results of a case study that found that players (at least in this instance) still continue spending money on in-app purchases even when they have the option to get rewards from ads. Mobile apps are on pace to bring in $25 billion in sales and ad revenue in 2014, but many mobile-game creators are hesitant about implementing rewarded ads (which is what Tapjoy specializes in) because they worry that players will stop spending money buying virtual goods. Gamer spent $16 billion on in-app purchases in 2013, and if they can get stuff just by clicking through ads and watching videos, they may start spending less. In the case of Fresh Deck Poker, it turns out that the opposite is true.